Terrestrial radio stations do not charge their listeners for the product they create and distribute. Instead, they make a profit from the ads they sell, the special events they hold, the syndication of their most popular shows and in some cases the special services they can provide to other radio stations. Advertising makes up a major part of radio station revenue, both on-air as well as via station websites, social media profiles and streaming services. For example, stations sell airtime to companies that wish to reach the audience with messages about their products or services. Spots vary in price depending on their length, the time of the day they run and the show during which they air. The positioning of each spot can also impact its value, with those aired immediately after the show moves to commercial and immediately before it returns commanding the highest prices. These spots tend to cost more than the traditional commercial. Traditional ad sales has become a challenge for many ...