BBB is a leader in advancing marketplace trust. For most decision makers, evaluating the trustworthiness of a business is one of the first steps in making a product purchase or service decision. Today and maybe more than in the past, people mney assurance from a reliable third party, someone they can trust, not from friends or dated brochures, they need and want it from an unbiased third party that delivers updated relevant information. These companies have made a public commitment to live up to the Standards for Trust- a comprehensive set of policies and procedures focuses on how businesses should treat the public-fairly and honestly. Our value to our Accredited Businesses is driven by the ability to deliver consumers to companies they can trust.