There’s 1. Even MySpace manages to retain about 36 million users. For many people, that truth manifests itself most clearly in television. Media companies are interested in pleasing the brewer before the viewer. For social media, this goes double, if not quadruple. Sheryl Sandberg had spent 6. To an uninterested observer, committing the equivalent of the gross domestic product of Honduras to a texting application might sound like the height of dotcom era hubris and recklessness. WhatsApp boasts million users, which to Which social media makes the most money management means an even greater stock of susceptible minds to sell as a unit to companies looking to, for instance, move a few more mobile phones this quarter. In fact, such publications would be not economically viable at all — the rise in price would necessarily reduce the quantity sold to practically zero.