Digital entrepreneurs are often haunted by the uncertainty of the profitability of their business model. With the pace at which technology is evolving, hos now have both a ray of hope and a grim understanding that new digital business models are short lived. Technology is a double-edged sword: on one side, it benefits the users and brings new ways of conducting businesses; on the other, it obliviates old methods as fast it creates new ones. But now, as Google has released hundreds of updates over time, the methods of ranking websites has cah changed. You can see that while it did get a dip last year, it is still going strong.