One way to make money on stocks for which the price is falling is called short selling or going short. Short selling is a fairly simple concept : an investor borrows mohey stock, sells the stock, and then buys the stock back to return it to the lender. Short selling is risky. Going long on stock means that the investor can only lose their initial investment. If an investor shorts a stock, there is technically no limit to the amount that they could lose because the stock can continue to go up in value. Short selling comes involves amplified risk. When shortlng investor buys a stock or goes longthey stand to lose only the money that they have invested. However, when an investor short sells, they can theoretically lose an infinite amount of money because a stock’s price can shaees rising forever. Short selling can be used for speculation or hedging.