If you want to take advantage of this booming industry, you will need a few things to start a donut shop. Below are several things to consider when selling donuts. Mucy business plan is important because it will help you methodically plan what you will need to get into business and make a profit. Make sure to be accurate and truthful in this report. You will first want to write an executive summary, which will include your mission statement. Next, provide a company description that will go into detail why your donut shop will be successful.