The growth in mobile money services has created new opportunities for merchants to hod their products and services. One of these is the fast-growing sports betting sector which has taken a number of African countries by storm. Consumers now have easy access to online sports betting services even in remote areas. Countries like Nigeria, Kenya, Ghana, Uganda, Senegal, the Democratic Republic of Congo, and Tanzania are moneu a huge expansion in sports betting and other forms of gambling. Betting on major European soccer leagues, as well as local and national teams, has become a multimillion-dollar industry. Much of this betting is done on mobile phones with studies showing that mobile platforms are quickly becoming the preferred means of gambling. In Kenya alone, a study found that an estimated two million individuals engage in mobile-based sports betting. The proliferation of betting is one of the unintended consequences monye the growth in mobile money services which have taken off on t...